Leverage Your JCC Website to Promote Summer Camps

As the end of the school year is near and summer approaches, many parents are looking for camps for their children to attend to create memorable and fun experiences. Jewish Community Centers (JCCs) offer a variety of summer camps that can meet the needs of any family. However, JCCs need to do more than just list their camp offerings on their website; they need to leverage their site to promote summer camps and make it easy for parents to find and enroll their children. 

We have some helpful tips that your JCC can easily incorporate to leverage your website as a marketing tool to promote your summer camps. Also, we’re excited to show you the JCC of Central New Jersey’s newly designed Camp Yachad web page, which is a great example of promoting your J’s summer camp.

Table of Contents

• How to Leverage Your JCC Website to Promote Summer Camps
• Camp Yachad at JCC of Central New Jersey
• Custom Mobile-Friendly Website Design

How to Leverage Your JCC Website to Promote Summer Camps

1. Create a camp-specific page on your website. Provide detailed information about each camp, including age requirements, dates and times, cost, and location. 
2. Use fun visuals. Photos and videos are great ways to showcase the fun and excitement of camp. Be sure to include a mix of activities, so parents can get a sense of all that their child will experience.
3. Highlight the unique aspects of your camp. What makes your JCC camp different from others? Is it the location, the activities, or the staff? Let parents know what sets your camp apart.
4. Showcase testimonials. Parent testimonials are a great way to build trust and confidence in your camp. If you have happy parents, ask if they’d be willing to provide a quote for your website.
5. Add an alert bar or countdown timer. One way to keep your JCC summer camp top of mind while creating a sense of urgency for registration is by utilizing an alert bar on your site’s homepage or a countdown timer that shows how many days, hours, and minutes are left to signup.
6. Allow parents to register online. Your JCC needs to offer an online registration form on its website so that parents can quickly sign up for camp without having to visit the J in person. Using camp management software that is integrated with your website can help increase registration and collect payments.

By following these tips, JCCs can use their website to effectively promote summer camps and attract families to signup.

Camp Yachad at JCC of Central New Jersey

The JCC of Central New Jersey did a great job at customizing its Camp Yachad web page. We wanted to highlight some of the unique features to inspire and offer up some creative ways to promote your J camps.

Custom Mobile-Friendly Website Design 

• The Camp Yachad page has a different look compared to the main homepage with a brighter and more fun color scheme.
• A custom, tie-dye background gives this page a more playful look and feel.
• There is also a new header and logo on the Camp Yachad page.
• An embedded YouTube video gives parents a 6-minute glimpse of what camp looks like at the JCC of Central NJ.
• A new navigation menu is designed to be camp-specific and highlights day camps, travel camps, specialty camps, and so much more.
• A countdown clock shows how many weeks, days, hours, minutes, and seconds are left until camp begins.

JCC of Central New Jersey is completely set up to utilize all of the incredible Camp Yachad summer camp web pages to create a lead flow to increase registration and revenue. If you’re interested in customizing web pages for your J’s summer camp or completely redesigning your website, please reach out to our team. Our team has served the JCC community for more than 20 years. Be sure to contact our team if you’re interested in learning more about website, CMS, and membership software built just for JCCs.

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